The Story of Mizare

Mizare (Misére) is a winning bid in the ancient card game ‘Solo’ where the successful bidder plays the table to win by losing every hand. The player must establish their Culture of play, execute their winning Strategy and demonstrate their Leadership in order to win and establish Brand superiority. ​
 

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​Culture + Strategy + Leadership = Brand

​The route to success is rarely obvious and service industry leaders must continuously adjust tactics to ensure sustainable profitability. At Mizare, we believe that for a hospitality and tourism company to become the dominant brand in a market it must:  have a supportive corporate culture focused on the ongoing development of human resource capacity; establish sound business strategies that define the tactics an organization will deliver to provide value to customers; have the right leadership in place with a compelling vision and direction for the company.  But, above all, execution of tactics must be flawless.

​Mizare works with tourism and hospitality businesses to bring these elements together, aligning a company's culture, strategy and leadership to enable an organization to reach its full market potential.  We operate on the premise that clarity of vision is the key to a company's or project's success.

Mizare's mission is to help hotels, resorts and tourism-related businesses achieve ongoing profitability through improved efficiencies and optimal market penetration.  Our primary focus is to deliver long-term benefits to property owners by working closely with them to maximize returns thereby enhancing business values.  We are prepared to take the next step by assuming an equity position with an exciting new concept in hospitality; CityHub Hotels, Canada.

​Our team has worked at the most senior levels in the hospitality and tourism sector and have first-hand knowledge of the challenges facing hotel and tourism business owners.  Our expertise encompasses hotel management, accounting and finance, acquisition, construction, renovation, positioning, operation and marketing of both tourism and hospitality projects.  We are passionate about what we do and methodical in our approach.  We understand what it takes to make a tourism-related business viable in today's competitive market and take a hands-on approach to maximize Return on Investment (ROI) to owners and investors in constantly changing economic environments.